Privacy Policy

Last updated: 17 June 2026

Introduction

Welcome to Fallow ("we", "us", "our"). We are committed to protecting your privacy and handling your personal information with care, transparency, and respect.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit fallowstate.co.uk, create a customer account, purchase products from our online shop, submit an enquiry through our contact form, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Founded on principles of slow-living, Fallow creates artisan homeware items designed to inspire comfort, presence and ritual in the every day.

Fallow is an online shop operated by Nancy Gerrard as a sole trader.

For questions about this Privacy Policy or how your personal information is handled, please contact:

Email: hello.fallowstate@gmail.com

Information We Collect

Information You Provide Directly

We may collect personal information when you:

  • Submit an enquiry through our contact form

  • Purchase products through our online shop

  • Subscribe to updates or newsletters (if applicable)

  • Contact us by email

This information may include:

  • Name

  • Email address

  • Postal address

  • Billing address

  • Telephone number (if provided)

  • Payment and order information

  • Any information you choose to include in your messages

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device information

  • Pages viewed

  • Time spent on pages

  • Referring website information

  • Approximate geographic location

This information is collected through cookies and analytics technologies.

How We Use Your Information

We use personal information to:

  • Respond to enquiries submitted through our contact form

  • Process and fulfil orders placed through our online shop

  • Communicate about purchases, deliveries, and customer support

  • Improve our website, content, and services

  • Monitor website performance and usage

  • Maintain website security

  • Comply with legal and regulatory obligations

We do not sell your personal information to third parties.

Legal Bases for Processing

Under UK GDPR, we process personal data on the following legal bases:

Contract

Where processing is necessary to fulfil an order, provide products, or respond to a request related to a purchase.

Legitimate Interests

Where processing is necessary to operate, improve, and secure our website and services.

Consent

Where you have consented to receive marketing communications or accepted non-essential cookies.

Legal Obligation

Where we are required to process information to comply with applicable laws and regulations.

Online Shop and Payments

When you make a purchase through our website, information necessary to process your order will be collected and stored.

Payments are processed through third-party payment providers integrated with our website platform. We do not store full payment card details on our servers.

Please refer to the privacy policies of any payment providers used during checkout for information on how they process your data.

Contact Forms

When you submit information through our contact form, we collect the details you provide so that we can respond to your enquiry.

We retain correspondence only for as long as reasonably necessary to manage enquiries and maintain our records.

Website Platform

Our website is hosted by Squarespace.

Squarespace may collect and process certain information on our behalf, including website usage data, customer information relating to purchases, and technical information required for website operation.

For more information, please refer to Squarespace's privacy policy.

Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information including:

  • Pages visited

  • Device and browser information

  • General geographic location

  • Website interactions

  • Traffic sources

This information helps us improve our content, user experience, and website performance.

Google Analytics uses cookies and similar technologies to collect information.

Where required by law, analytics cookies will only be placed after you have provided consent through our cookie banner.

For more information, please refer to Google's privacy information.

Cookies

Cookies are small text files stored on your device when you visit a website.

We use cookies to:

  • Ensure website functionality

  • Remember preferences

  • Analyse website traffic and usage

  • Improve website performance

Some cookies are essential for the operation of the website, while others require your consent.

You can manage cookie preferences through your browser settings and any cookie consent tools available on our website.

Sharing Your Information

We may share personal information with trusted third-party service providers where necessary to operate our website and services, including:

  • Squarespace

  • Payment processors

  • Delivery and fulfilment providers

  • Analytics providers

  • Professional advisers where required

These providers are required to process information securely and only for the purposes for which it is provided.

We may also disclose information where required by law or where necessary to protect our legal rights.

International Transfers

Some service providers we use may process personal information outside the United Kingdom.

Where personal data is transferred internationally, we will ensure appropriate safeguards are in place in accordance with UK data protection law.

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil orders and provide services

  • Respond to enquiries

  • Maintain business records

  • Comply with legal, tax, and accounting obligations

When information is no longer required, it will be securely deleted or anonymised.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Restrict processing in certain circumstances

  • Object to processing based on legitimate interests

  • Withdraw consent where processing is based on consent

  • Request a copy of your data in a portable format where applicable

To exercise any of these rights, please contact us using the details provided below.

You also have the right to make a complaint to the UK's data protection regulator, the Information Commissioner's Office.

Data Security

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website functionality.

Any updates will be published on this page with a revised "Last Updated" date.

Contact

If you have any questions about this Privacy Policy or your personal information, please contact:

Fallow

Website: fallowstate.co.uk
Email: hello.fallowstate@gmail.com